The professional-grade cold plunge built for gyms, hotels, clinics, and corporate wellness. Business-grade hygiene, stable ~8°C, and a revenue model that pays for itself.
The Core Product
A physiological reset mechanism — not just a tub. Plug-and-play cold plunge designed for commercial environments. No plumbing, no construction. Just results.
Technical Specifications
Verified specs for facility managers and operations teams. Plan electrical, plumbing, and floor layout with confidence.
Clean water only — no wastewater installation required. All specs verified by our engineering team.
The Science of Recovery
Your members aren't buying cold water. They're buying peak mental resilience and high-end athletic performance.
Monday mornings hit different when 3 minutes of cold kicks your dopamine up 250% and calms your nervous system. Members walk out sharper, calmer, and addicted to the feeling — so they come back tomorrow.
That deep muscle ache after leg day? Gone. Cold exposure crushes inflammation and kills DOMS — so people who used to train 3×/week start showing up 5×/week. More sessions. More retention. More revenue.
Cochrane Review (17 studies) — cold water immersion reduces DOMS
Cold activates brown fat — your body's calorie-burning furnace — and keeps it running long after they step out. No diet. No extra cardio. Just showing up. It's the cheat code members will pay to access again and again.
Referenced Research
"11 minutes of cold immersion per week produces measurable dopamine elevation, brown fat activation, and sustained mood benefits lasting 1–3 hours post-exposure."
Huberman Lab Podcast, Ep. 66 · hubermanlab.com"Deliberate cold protocols improve glucose metabolism and insulin sensitivity, and trigger dopamine and norepinephrine release — directly enhancing energy, mood, and focus."
Søeberg et al., Cell Reports Medicine, 2021"The global cold plunge market is projected to reach $659M by 2033 — with commercial facilities (gyms, spas, hotels) representing 81% of total demand."
Grand View Research, Cold Plunge Tub Market Report, 2025Verified Reviews
Real experiences from early testers and event participants.
“I went into the ice bath for the first time yesterday. What an incredibly positive experience. The guidance was fantastic and I felt completely at ease. Absolutely coming back!”
“Had a super positive experience at The IceCube today. Definitely a must-try! Looking forward to my next icy session. Highly recommended for anyone looking for a mental and physical reset.”
“What a beautiful experience. Wonderful guidance. An experience I can recommend to everyone. The atmosphere and professionalism made it truly special.”
“Amazing experience! The team is incredibly supportive and knowledgeable. The whole session from breathwork to the plunge was perfectly guided. Can't wait to go again.”
“Fantastic first ice bath experience! The coaching and breathwork preparation made all the difference. The whole team radiates passion for what they do. Highly recommended!”
Claim a free spot at the next IceCube Experience in your city.
Claim a Spot at the Experience
Deliberate cold exposure is the most powerful zero-cost tool for increasing dopamine, focus, and resilience. Nothing else comes close.
Transparent Pricing
No hidden fees. Choose what fits your facility.
Fixed unit pricing · launch terms for early partners
Own your IceCube Pro outright. Standard or full install available. Turn-key package includes booking system, operator training, branding & support.
Monthly rate · includes service subscription
Monthly rate · service subscription & priority support
2 cleanings/year · annual maintenance · filter replacement
Custom quote within 24 hours. All prices net of VAT.
The Process
Tell us about your facility. We'll create a tailored proposal with pricing and a deployment plan.
Plug-and-play. Standard 230 V outlet, clean water only — no wastewater installation required. Operational in under an hour.
We co-host a "Sub-Zero Challenge" at your facility. Instant buzz, leads, and social content.
Your members experience premium cold therapy. Offer per session or as a premium membership tier.
FAQ
Let's Talk
Whether you’re a gym owner, hotel manager, or just curious about the cold — we’d love to hear from you.
Duisburg, NRW · Serving the entire DACH region
The IceCube Pro is the ultimate premium recovery amenity for elite gyms, clinics, and boutique hotels in the DACH region.
Your premium members are currently leaving your facility to spend €20–€30 at external recovery spas. Keep that revenue in-house. We provide the hardware, the science-backed positioning, and the marketing event to launch it. You provide the floor space.
The Financial Masterplan
Fixed price. Up to 8 sessions per hour per bath. The math is simple — here's exactly how it works.
fixed unit pricing
Transparent fixed price for unit, install, and service subscription. 50% deposit at order, balance on commissioning. Quote within 24 hours.
sessions per bath, peak
At €15/drop-in, a handful of sessions per day covers the unit. Past that — pure margin.
user to break even
One session per day covers the unit. Most partner facilities clear 5–8 daily users in the first month. The math is almost unfair.
Additional Revenue Streams
Charge a €25 premium "Biohacking Zone" add-on to your existing spa day tickets. Guests expect — and pay for — cutting-edge wellness.
Add a €20/month "Recovery Tier" to memberships. At 10% conversion of a 200-member gym, that's €400/month in pure recurring revenue.
Why Switch?
We Don't Just Drop It Off
A major fear for gym owners is buying equipment that gathers dust in a corner. That will never happen with The IceCube — because we don't just deliver hardware. We engineer the hype.
In Week 2 of your pilot, our team co-hosts a "Beat the Coach" launch event at your facility. We bring the lights and the hype; you bring the community.
The result? Your gym instantly acquires new leads, makes drop-in revenue, and the IceCube becomes the most talked-about feature at your facility.
Zero Risk. Zero Excuses.
Test it with real members for a full quarter. If it doesn’t work, we take it back. No questions asked.
Pay 50% upfront. We deliver, install, and co-brand the unit at your facility within days. You’re live and earning from week one.
See actual usage numbers, member feedback, and session revenue over a full quarter. We provide the launch event, marketing kit, and staff training — you just watch the numbers.
After 3 months: pay the remaining balance and it’s yours permanently, or we remove it — no questions, no penalties. The co-branded “IceCube x [Your Brand]” wrap stays yours either way.
Decide to keep it before month 3 and receive our “Hot Service” maintenance package completely free for the first 3 months — cleanings, annual maintenance, and filter replacement included. Simply for deciding early.
Apply Now
Only 5 production slots remain for the June 2026 batch. Complete the form below and our team will contact you within 24 hours.
We don’t run permanent studios — yet. When enough people in your city reserve a spot, we lock a venue, set a date, and throw the event. No empty calendars. Just real demand turning into real events.
Pick your city & drop your details. Free to reserve. No payment upfront.
Once a city reaches 150 reservations, we book a venue and announce the date.
Ice baths. Founder meetup. Live science demo. Community vibes. You were first.
Counts update live. The moment a city hits 150, that city’s reservations lock in and we announce the date within 7 days.
Permanent studios sit empty on slow days. That’s wasted cold. Instead, we aggregate demand per city, then deliver one unforgettable experience when the energy is real.
You get first access, real community, and the founders in the room. We get proof that your city wants a permanent location — and you helped build it.
THE ICE